The Arizona Republic
Scottsdale - Business Section
Wednesday, March 8, 2006

Firm provides assisted-living referrals

Name:Angela Olea
Title: Chief executive officer, founder and owner of Certified Assisted Living Locators, also known as CALL RN.
What I do:
CALL RN, based in Scottsdale, is a certified assisted-living locator, providing free referrals and placement assistance to assisted-living homes and other facilities statewide.
About my business: When health issues make living alone unsafe or difficult and staying in one's home is no longer an option, CALL RN helps select appropriate assisted living homes or assisted living communities for families to consider. Our caring staff takes into consideration health needs, preference of living location and monthly income to recommend facilities where the senior can enjoy loving care, peace of mind, and a good quality of life. A registered nurse oversees every senior referred to CALL RN. This expert medical knowledge is what makes a proper placement possible. All of the facilities we recommend are licensed by Arizona and have been thoroughly evaluated by our staff, both on-site and cross-referenced with the Arizona Department of Health Services. CALL RN is available statewide for emergency as well as regularly scheduled placement assistance. We are the only agency that can bring the facility to the senior who is unable to personally tour with our DVD library of hundreds of facilities to help with the decision making process. Our continued follow-up with the senior facilitates the transition.
Recent Accomplishments:
1,000th client as of Nov. 22.
What I have Learned in Business: Strategic alliances grow your business, so be selective.
Franchise CALL RN nationally within the next six months.
What community I live in: Norththeast Mesa.
Where I grew up: Savannah, Ga.

Please contact us at, if you would like to have your bus
iness profiled.

East Valley Tribune
Business Update
Tuesday, February 21, 2006

CALL RN gives clients info for patients needing more care

By Ed Gately, Tribune

CALL RN founder Angela Olea spends some time with 89-year-old Magdalen Bieling at the assisted living home where she resides. Julio Jimenez Tribune

An assisted-living placement service founded by two nurses has experienced rapid growth and will begin nationally franchising later this year.
Scottsdale-based CALL RN (Certified Assisted Living Locators) provides clients with information about group homes, or assisted-living homes, as an alternative to hospitals and nursing homes. Angela Olea, a registered nurse, is the cofounder and owner.

“I just saw a need in the hospitals for discharge planning,” she said. “We would see the same people come back every few months. Each time they would get readmitted, they would be sicker and sicker. We would send them home where they’re not getting proper monitoring. They wouldn’t have proper nutrition, follow-up and so on. So on their own, their medications would run out, and they would get sick again and then get readmitted.”

Olea began researching to determine what options were available for elderly patients and learned of several nurses who were starting group homes or assisted living homes. “Mostly they’re homes that are sprinkled through every single neighborhood throughout Arizona,” she said. “They just look like a regular house, but they have grab bars in the bathroom, and the home is actually licensed by the state, and they provide 24-hour care.”

The firm provides its service free to seniors and their families, and has more than 500 contracts with smaller group homes and larger assisted-living facilities. The company generates revenue from the fees paid by the group homes and assisted living facilities per placement.

“I have a team of 10 people who work with me, and it ranges from a master’s degree social worker to a geriatric nurse practitioner, and a senior advocate,” Olea said. “There’s also registered nurses.”

Typically, the company is contacted by either a hospital discharge social worker or the relative of an elderly loved one.

“They will call us and say either my mom is in the hospital or my father’s had a decline in health, what options are available,” Olea said. “Once we find out what are their care needs, what are their medical needs and what’s their finances, we present them with options to help them, especially with finances. We try to present them with at least three different options.”

CALL RN has a video library of all the group homes and facilities available, and can provide virtual tours to clients. In addition to being licensed by the state, all of the homes are evaluated by company staff.

“In Arizona, we’re up to probably 1,900 group homes — residential care homes — so I think that people want an alternative to the nursing home setting,” Olea said.

“They want to be in a homelike situation. We’re seeing a trend toward what is the noninstitutional.”

For example, one of the group homes CALL RN works with is Emerald Groves, a home in Mesa that includes a large garden and farm animals. “In Mesa, you can have up to 10 residents living in a home, and then in Chandler you can only have five people living in a home,” Olea said.

“If you drove into a neighborhood, you would not be able to tell that assisted-living home from your neighbor’s home.”

Olea’s firm is growing, and it placed its 1,000th client late last year. It is now working with James Ullman, an attorney with Greenberg Traurig, LLP, on its franchising plan.

Franchisees, or those given permission to market the company’s goods or services in a local area, would train at the company’s headquarters in Scottsdale and then replicate the company’s operations in their home state, Olea said.
Contact Ed Gately by email, or phone (480) 898-6814


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